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My name is
Corey Vilhauer.

I am a user experience architect at Blend Interactive. I write here. I also write at Eating Elephant about content strategy, and occasionally at Kallax 365 about records. The W stands for Wayne.

Latest Posts

March 5, 2018

Bright Hip Hop Horns in a Garbage Heap

Anger and escape often contradict each other, except on music playlists, where they hold hands and sing complicated songs.

March 2, 2018

My Smart Home’s Not That Smart

Our garage door has wifi, three remote features I barely use, and still doesn’t always work the way it’s supposed to. What happens when all of our things are like this?

February 21, 2018

Click, Click, Boom

There are two paths we can take to tackle our seven million daily problems: we can try to tackle them all at once, or we can let a few of them slide, despite that clicking noise you might hear.

February 16, 2018

In Between the Mixtapes

Five paragraphs about my new writing habit, and how there’s more to this life than writing about your first Def Leppard concert, apparently.

February 5, 2018

On Making Mixtapes

In which the author talks for (probably) too long about mixtapes, and then introduces the first of a monthly series of Spotify playlists that the aforementioned author keeps calling “mixtapes.”

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?