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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am currently writing a book about the web process, The Web Project Guide, and I used to occasionally write about records at Kallax 365. The W stands for Wayne.

Latest Posts

August 28, 2019

A Back-to-School Playlist Without a Blog Post

Sometimes there’s not enough time to write the blog post that goes along with the mixtape, and, friends, I’m telling you this is one of those times.

July 21, 2019

Music Discovery Via Warriors MAP

The germination of musical taste, how we feel about our parents’ music, and the give and take of building a co-operative playlist with a nearly twelve-year-old girl.

June 21, 2019

A Story About Some Dinosaur Bones

Sue the T. rex died alone of starvation, and that’s just one of the many reasons I almost cried when I went to the Field Museum this week.

May 17, 2019

Let People Enjoy Things

There are few things louder than someone trying to convince the world they don’t like something. Just let people enjoy things, y’all.

April 15, 2019

As the Gargoyles Look On

As I write this, Notre-Dame de Paris burns, despite the vigilant watch of its gargoyles, and I wonder if it has the energy to rise again from the rubble.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?