My name is Corey Vilhauer.
I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy. I am currently writing a book about the web process, The Web Project Guide, and I used to occasionally write about records at Kallax 365. The W stands for Wayne.
December 31, 2019
A look at my past decade — and the one before it — in six barely related sections. Happy new year; enjoy this last day of the decade.
November 28, 2019
It’s 4 am in a house that’s not my own and I don’t know where the ibuprofen is, and I guess this is what middle age feels like.
October 31, 2019
Here’s a short list of Halloween costumes I’ve worn in my life, because I don’t have enough energy, apparently, to write an actual blog post this month.
September 27, 2019
Accidental nostalgia, too many drunk people, and washing off the dust of Douglas Park: here’s some quick thoughts about Riot Fest 2019, the late 90s Sioux Falls music scene, and a mixtape that’s only partially connected to both.
August 28, 2019
Sometimes there’s not enough time to write the blog post that goes along with the mixtape, and, friends, I’m telling you this is one of those times.
August 5, 2015The Pastry Box Project
The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?
February 28, 2012A List Apart
Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?
May 2013Offscreen Magazine
Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.
January 14, 2014Black Marks on Wood Pulp
Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.
December 7, 2011Contents Magazine
Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.
July 19, 2011Eating Elephant
As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?