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My name is
Corey Vilhauer.

I am a user experience architect at Blend Interactive. I write here. I also write at Eating Elephant about content strategy, and occasionally at Kallax 365 about records. The W stands for Wayne.

Latest Posts

October 11, 2018

Putting Things Back

A bunch of vaguely connected songs to listen to while putting things back together – in our houses, or maybe in our lives. Probably in our country, while we’re at it.

September 10, 2018

When Anyone Can Be Heard, Anyone Can Be Horrible

The 90s gave us a music explosion that changed how we discover and listen to music, just as the 10s have given us a communication explosion that changed how we can discover and listen to horrible people.

September 7, 2018

What I’ve Been Reading: Notes From a Small Island

Thoughts on a re-read of Bill Bryson’s Notes From a Small Island and how I initially thought I was going to write the next great travel novel.

September 5, 2018

Writing: A Process for Untying Knots

An look at the process of writing and how it helps us untangle knots, process emotion, and organize our internal monologue.

August 17, 2018

Fire, Change, and the Valleys I Know

Two valleys in the west — Jackson Hole in Wyoming, and Teton Valley in Idaho — have helped shape who I am throughout my life, and both are seeing massive change. In this, I attempt to wrap my mind around what that means — to the valleys, and to me.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?