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My name is
Corey Vilhauer.

I am director of strategy at Blend Interactive. I write here. I also write at Eating Elephant about content strategy, and occasionally at Kallax 365 about records. The W stands for Wayne.

Latest Posts

May 17, 2019

Let People Enjoy Things

There are few things louder than someone trying to convince the world they don’t like something. Just let people enjoy things, y’all.

April 15, 2019

As the Gargoyles Look On

As I write this, Notre-Dame de Paris burns, despite the vigilant watch of its gargoyles, and I wonder if it has the energy to rise again from the rubble.

March 17, 2019

Never Really Prepared

Nine years ago we flood-proofed our home, and last week the water came in anyway. We’re never really as prepared as we think we are.

February 8, 2019

One Year of Self Care Through Mixtaping

A therapy session in the form of sixteen songs as the writer (creator?) takes the reader (listener?) back to a time when he was selfish, withdrawn, and completely unaware of either.

January 11, 2019

So, What Were The 90s Like, Dad?

A surprise from the pop charts, an assignment from a former substitute teacher, some Brit pop band I’ve never heard of: nothing’s really for sure when we talk music with a middle schooler.

Selected Works

August 5, 2015The Pastry Box Project

While No Guitar Gently Weeps

The world continues to move even as you wander around, looking for inspiration, and the risk is always there: what happens when everyone passes you by, and what happens when you realize you never really cared in the first place?

February 28, 2012A List Apart

Audiences, Outcomes, and Determining User Needs

Every website needs an audience. And every audience needs a goal. How do we get to really know our audience and find out what these mystery users really want from our sites and applications?

May 2013Offscreen Magazine

Life In Folders

Commissioned thoughts on organizing photos, organizing files and folders, and organizing life.

January 14, 2014Black Marks on Wood Pulp

The Ocean

Thoughts on large bodies of water, the dream and desire to see the world, and the utter exhaustion of travelling for work when all you want to do is hang out at home and be a dad.

December 7, 2011Contents Magazine

A Content Methodology Primer

Content wants to be messy. It wants to roll around in the mud. It wants to be gross. Our job is to pull it together—to take the guesswork out of creating and curating it—and to treat content work as something closer to a science.

July 19, 2011Eating Elephant

Domain Knowledge: What You Need - Or Don't Need - To Know

As content strategists, we are expected to help our clients communicate the concepts, benefits and advantages of their company or industry. But we are not who our clients are. We do not possess the same amount of knowledge about their business. How do we bridge this gap?